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Executive Director  ALMC Academy

Chair  ALMC Board of Standards

Chair – American Life Music Council, LLC

Member – ALMC Advisory Board

Frequently Asked Questions

ALMC Academy

American Life Music Council (ALMC) is a national coalition of life music coaching professionals dedicated to improving quality of life, love and relationships for individuals with associated music anxiety disorders.

Life music coaching is a specialization subset of personal life coaching first put into practice by ALMC in 2019 to help individuals reduce symptoms of anxiety, depression, PTSD and other mood disorders through proven engagement and distraction mindset management techniques.

Do you suffer from recurring songs in your mind? If yes, request a free 15 minute consultation with a life music coach today and discover how life music coaching could be right for you!

Our Mission

Our mission is to help individuals improve their quality of life, personal performance and relationships through helping them negate involuntary songs in their mind. 

Who Should join ALMC

ALMC membership and getting listed in our online directory is open to professional practitioners providing life coach services to clients for a fee. To apply for membership to ALMC, review our membership agreement and visit our Join Us page to complete the application for approval.

ALMC members include, but are not limited to:

  • Psychiatrists
  • Psychiatric nurses
  • Medical Doctors and Physicians 
  • Psychologists
  • Occupational therapists
  • Certified Life Coaches
  • Social Workers
  • Licensed Professional Counselors
  • Certified Mental Health Counselors
  • Nurse Practitioners
  • Marriage and Family Therapists
  • and more..

Benefits of Membership

  • Access to World-Class Coaching Resources
  • ALMC Best Practices Awards
  • ALMC Member Search
  • Apply for Awards and Mentorship Opportunities
  • Certified Coaching Program Discounts
  • Coaching Career Support
  • Council News and Updates
  • Find a Coach Directory Listing
  • Join Special Interest Groups and Committees
  • Meeting Discounts
  • Member Account Dashboard Control
  • Member Account Privacy Settings
  • Mental Health Career Center - Search, Find, Apply, and Post Jobs
  • Network in our Member-Online Forum
  • Opportunities to Contribute Field Service Content
  • Partner Benefits
  • Peer Recognition & Networking
  • Promote Your Publications, Research Updates, News Features, and Clinical Trials
  • Share your Expertise – Host a Webinar, Write a Blog Post, and More
  • State and Local Chapter Opportunities

Life Music Coaching

Life Music Coaching™ (LMC) is a specialty subset of life coaching first put into practice by the American Life Music Council (ALMC) in 2019 to help individuals suffering with Associated Music Anxiety Disorder (AMAD), a subset of stuck song syndrome, improve their personal performance, quality of life and valued relationships.

On average, up to 98% of the Western population has experienced stuck song syndrome: recurring songs that involuntarily pop up and stick in your mind either without any known cause, or when triggered by an associated emotion, memory or event.

Life Music Coaching™ (LMC) begins with the idea that a song can become connected to a traumatic event, memory or emotion and can cause severe anxiety or agitation when the song involuntarily pops up and plays in an individuals mind, over the radio, or over a retail store intercom system.    

Likewise, the more one tries to suppress these songs, the more they continue to persist. Studies suggest that individuals exposed to recurring stress and anxiety are at greater risk of developing chronic illness leading to a shorter life span than those who manage stress and anxiety on a regular basis.

This is where a Life Music Coaching can help. Associated Music Anxiety Disorder (AMAD) is a cognitive condition that can be alleviated through managed self-care and life music coaching.

Associated Music Anxiety Disorder (AMAD)?

Associated Music Anxiety Disorder (AMAD) is a term that was first used by American Life Music Council in 2021 to discuss associated music anxiety as a subset of stuck song syndrome. AMAD is common in the general population, but can be more pronounced and debilitating in individuals struggling with obsessive-compulsive disorder (OCD), bipolar disorder, and other mood disorders.

How do I know if I have AMAD?

We always recommend talking to your doctor to address any health or wellness conditions you think you may have. If applicable, your doctor may suggest talking to a life music coach to help guide a holistic self-help plan.

A life music plan aims to improve successful coping, rather than eradicating agitating songs. Two successful strategies can be distinguished: engagement and distraction, which a life music coach can help you orchestrate.

In contrast, studies show that trying to block recurring songs appears less successful than taking a more passive approach, as the agitating song can help you get to the root of the problem should your doctor diagnose other issues such as obsessive-compulsive disorder (OCD) suggesting cognitive behavioural therapy (CBT).

Cognitive Behavioural Therapy (CBT)?

Cognitive behavioural therapy (CBT) is evidence-based therapy provided by licensed mental health professionals, and can be effective for treating OCD. In practice, individuals learn to replace dysfunctional thoughts like ‘These uncontrollable songs indicate I’m going crazy!’ with new, more accepting thoughts.

How does life music coaching work in the health care system?

Life Music Coaching™ (LMC) is a self-directed regimen geared to improve quality of life and personal performance by helping individuals suffering with Associated Music Anxiety Disorder (AMAD) gain manageable control over their thoughts, emotions and actions in a self-care environment, and should not be confused with music therapy services conducted by a licensed music therapist. 

What is music therapy?

Music Therapy is the clinical & evidence-based use of music interventions to accomplish individualized goals within a therapeutic relationship by a credentialed professional who has completed an approved music therapy program defined by the American Music Therapy Association.

How does life music coaching differ from music therapy?

  • Life Music Coaching™ (LMC) is a trademark of the American Life Music Council, LLC and is exclusive to providing music-based life coaching and consulting services, not therapy, and notwithstanding coaching and consulting services that are deemed therapeutic the client
  • Life Music Coaching™ (LMC) is not music therapy and is not intended to integrate with any music therapy programs or services.
  • Life Music Coaching™ (LMC) is conducted by a specialized life coaching practitioner who does not play or perform a musical instrument in practice at any time to conduct coaching services, or to achieve certificate life music coach certification. 
  • Life Music Coaching™ (LMC) may be conducted by specialized life coach practitioners who are not practicing music therapists per ALMC Board of Standards.
  • Life Music Coaching™ (LMC) is not facilitating or arranging prerecorded music for the purpose of achieving any type of therapeutic or medical outcome.
  • Life Music Coaching™ (LMC) is not facilitating or arranging any type of sound or audio track that claims to contain clinically researched tones, rhythms, beats, hertz, frequencies and/or lyrics.

How is life music coaching cost affective?

Life Music Coaching™ (LMC) serves as a platform to initiate discussions about recurring songs that involuntarily pop up in your mind which can lead to earlier detection, diagnosis and treatment of underlying causes that may otherwise go undetected with greater complications mounting.

Is life music coaching covered by insurance?

In some cases, life music coaching may be covered by your insurance or health maintenance account and may differ from coach to coach. Beyond your free 15 minute consultation, you should confirm payment arrangement detail with your coach prior to scheduling life music coaching sessions.     

What is song association?

Song association can occur when you are in an emotionally vulnerable state of mind and a song gets linked to the emotion, memory or event occurring at that time. Post song association, simply hearing or remembering the song again can cause an individual to experience the same emotions that were present at the time the song become associated.

What else can a a life music coach do?
Apart from helping people suffering from associated music anxiety disorder (AMAD), a life music coach can be a great resource to help you build and maintain greater:
  • Communication
  • Compassion
  • Emotional intelligence
  • Empowerment
  • Focus
  • Kindness
  • Listening skills
  • Motivation
  • Personal confidence
  • Positive thinking
  • Problem solving skills
  • Self-control
  • Self-esteem
  • Social skills

Where can I get more questions answered?

Individuals with further questions are welcome to message  Glenn Dewitt, Chair at ALMC Board of Standards via:


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